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When mentioning the word moonshine to many, images of a low-quality, home-brewed, bootlegged concoction immediately come to mind.  Much of it has to do with how moonshine has been portrayed for decades in mostly Southern-themed pop culture.  

Granny from the 1960s TV series, "The Beverly Hillbillies," ran a moonshine still by the Clampett family swimming pool.

In the video game, "Redneck Rampage," moonshine is used as a power-up that increases fighting ability (like Popeye's spinach).

And then there are the references in countless songs over the years.  And not just country favorites like George Jones ("White Lightning") and Florida Georgia Line ("Get Your Shine On").  But crossover artists like Aerosmith (who were "gettin' crazy on the moonshine" in their 1989 rock hit "Rag Doll") and funk band Parliament (their classic "Moonshine Heather").

Enter Richmond, Va.-based Belle Isle Spirits, whose stated mission has been to revive the art of moonshine. So far, they've been very successful at doing so.  The Beverage Journal recently asked Belle Isle co-founder and CEO Vince Riggi how he and his colleagues have managed to convince so many people to give their products a try.  "For the consumer," he said, "people inherently want to experience something new and exciting.  Belle Isle helps facilitate that journey by providing a unique product that's not quite like anything they’ve ever experienced before.  There is something that sticks about our product.  On the bartender side, we're another tool for their toolbox that provides them with a canvas to create delicious cocktails, and again, provide that unique experience for their clientele."

At tastings, Riggi has recorded a very common response among first-time drinkers: "Utter surprise!" he exclaimed.  "'This tastes better than my favorite vodka' is probably the most frequent comment we receive.  That's soon followed by 'Where the heck can I buy this?!'"

When DC's Red Lounge Caught the 'Black Panther' 

The whole world has gone Marvel Comics crazy.  The latest "Avengers" sequel smashed opening day and weekend records at the box office.  Before that, "Black Panther" shocked the world by becoming the third-highest grossing film of all time in North America, appealing to a wider demographic than ever before for a "comic-book film."

Not everyone was surprised, though.  Back in February, Jason Kelley and Greg Jackson Jr. sensed a pop-culture phenomenon was about to happen and sprang into action.  Their Washington, D.C.-based event production company, The Wave, put together a "Black Panther"-themed pop-up bar that was hosted at the Red Lounge on U Street in the nation's capital.  It was only supposed to run one weekend.  Interest was so high in the event, dubbed Enter Wakanda DC, that Kelley and Jackson extended it a second weekend the following Friday-through-Sunday.

"We realized very quickly that it was far bigger than our original intention," Kelley recalled, during a late April interview with the Beverage Journal.  "Some people stayed at the pop-up bar for five, six hours.  It definitely celebrated the moment, the movie, and our culture."

The new Mid-Atlantic Region Manager for Sovereign Brands has made the jump from a long tenure in spirits to a heavily focused wine supplier with a newly focused attention on spirits

Dave Hochrein is the new Mid-Atlantic Region Manager for Sovereign Brands, a family company of fine wines and spirits owned and operated by the Berish brothers.  Hochrein previously served as Proximo Spirits' Regional Director for Maryland and Washington, D.C., from September 2014 to March of this year.

MISCellaneous Distillery opened in December 2016, selling its Risky Rum product via a tasting room on Main Street in Mount Airy.  The brainchild of Dan McNeil and Meg MacWhirter, the business has taken off since then.  Wholesale sales began in mid-2017.  Before long, MISCellaneous Distillery had launched four more products -- Dew Point Rum, Diametric Whisky, Restless Rye Whisky, and Virtuous Vodka -- with more on the way.

One of the things that distinguishes the operation is MISCellaneous Distillery sources 100 percent of its Rye from a Carroll County farm and all of its sugar products from Domino Sugar in Baltimore. MacWhirter says the local partnerships are very important.  "We find these Maryland connections are an important part of our story," she stated, during a recent interview, "and they help us connect with our customers and accounts even if they haven’t been able to see us at the distillery.  We have great partnerships with both Hickory Hollow Farm and Gravel Springs Farms for grain, allowing us to grow and distill our products in the same county. We then send protein-rich spent mash back to Hickory Hollow for them to feed their cattle."

Whisky lovers are set to gather on April 17 in Washington, D.C., to sample some of the world's best whiskies.  The event is WhiskyFest. Presented by Whisky Advocate magazine, the festival is returning to the nation's capital for the third consecutive year, offering the chance for attendees to sample almost 300 whiskies from around the globe and attend seminars hosted by industry experts.

Among those attendees will be numerous bar, restaurant, and packaged-goods store operators. Whisky Advocate Executive Editor Jeffery Lindenmuth comments, "WhiskyFest is certainly a place for local whisky sellers to sample whiskies they are considering [serving/stocking] and to discover new ones. Attendees who taste a whisky and meet the distiller leave motivated to buy that bottle. In that way, whisky experience and whisky education boost whisky sales."

There's really no other way to put it.  In December, the White House signed a historic tax bill into law that was absolutely loaded with "goodies" for the beer, wine, and spirits business.  A number of the Maryland-D.C. area's top beverage industry professionals weighed in on the changes, and their enthusiasm was obvious.

Jaime Windon, owner and co-founder of St. Michaels-based Lyon Distilling Co., declared during a recent interview with the Beverage Journal, "The tiered changes create a more competitive and equitable tax system, which significantly benefits smaller distilleries and every distillery in Maryland. Historically, the high federal excise tax rate on distilled spirits has been a huge barrier to growth. The largest tax savings apply to distilleries producing less than 100,000 gallons of spirits each year, indeed reducing the rate from $13.50 per proof gallon to $2.70 per proof gallon. To put that in perspective, in our first year [2012], Lyon made less than 1,000 gallons. In 2018, we plan to make 10,000 gallons. That represents a potential savings of $108,000 in federal excise tax under the new law."

Apologies ahead of time to anyone I didn't get to talk to for this tribute feature on long-time Maryland beverage salesman James "Andy" Anderson.  I know I missed quite a few of you.  Because every time I would talk to a former co-worker, boss, or relative of his, that person would inevitably end the interview with, "Hey, did you also speak to so-and-so?  No?  Oh, you absolutely HAVE to get some quotes from him!  He knew him best!" Maybe that was Anderson's secret magic.  He made so many people in his professional and personal life feel like they knew him best.  Anderson died on Jan. 31 after a battle with cancer.  He was 75.  Anderson grew up in the College Park/Greenbelt area and graduated from High Point High School in 1960.  He first worked for the local telephone company as a lineman before getting involved in beverage sales.

He worked for Standard, retired from Reliable Churchill, then came out of retirement to sell for Prestige Beverage Group.  His work ethic was practically legendary.  But it was his ability to work with others and help them that really distinguished him.

Cayce Kerr, Caddie to The PGA's Ernie Els, is Helping Retailers Make a Hole in One

As a caddie to such golfing greats as Fuzzy Zoeller, Fred Couples, and Ernie Els, Cayce Kerr has been all over the world.  But it's his foray into the beverage business that brought him back to his home state of Maryland this winter.

Together with PGA Professional Golfer Ernie Els, Kerr has launched Els Iced Coffee.   Available in three flavors: original, chocolate, and mint chocolate, the new line boasts its key ingredients as fresh cream from a dairy in Wisconsin, chocolate from Hershey Pennsylvania and … (wait for it) … alcohol.  In fact, Els Iced Coffee is the first such product available in this country with a 12.5 percent alcohol by volume (or ABV) content.  Kerr was back in the Old Line State to introduce the product and offer tastings at various locales.

He had been raised in Clinton, Md., and held several jobs in the packaged goods and tavern businesses as a younger man.  "I worked at Branch Avenue Liquors," he recalled, "and I worked at Bar 51.  Bar 51 was on Suitland Parkway and Nailor Road, and I was the nighttime manager there making $7.50 an hour.  So, I got familiar with the beverage alcohol business at a young age, and I definitely got familiar with Maryland."

In various professions, the truly great ones become known by just one name or even nickname.  In the sports world, there's been Tiger, Peyton, and "Shaq."  In entertainment, there's been Beyonce, Cher, and Arnold.  In wine?  There's now Merf.

David "Merf" Merfeld is head winemaker for Northstar.  "The umbrella company is Ste. Michelle Wine Estates," he remarked.  "Northstar is one of a string of pearls.  It was created in 1994 to focus on ultra-premium wines, specifically Merlot.  It all starts in the vineyards.  We've been working closely with growers at specific sites where we source our fruit from since the '90s. That sets us apart."

I've been writing this annual Maryland state legislative preview article for five years in a row now.  And normally, this feature is filled with quotes of hope and a bit of apprehension for the year ahead from various figures in our industry.  This year, there is more apprehension than hope from members of the Maryland State Licensed Beverage Association (MSLBA).

Most of it is centered around Comptroller Peter Franchot's unveiling of a legislative package that would make sweeping changes to the state’s regulation of craft breweries.  Franchot’s 12-point "Reform on Tap Act of 2018" seeks to eliminate limits on sales from taprooms and for take-home consumption for the state’s breweries.  In addition, it would eliminate limits on beer production for breweries that faced caps and let localities set their own taproom hours.  The goal of the proposal is to do away with regulations Franchot says have stifled one of Maryland's most promising economic engines.

For years, people have either classified themselves as a "beer and burger" kind of person or a "wine and steak" guy or gal. But a newly opened concept at Arundel Mills Mall in Hanover, Md., is challenging those long-held generalizations. The Zinburger Wine & Burger Bar served its first customers on Oct. 17. Recently named to Full Service Restaurant Magazine's "Top 50 Emerging Restaurant Chains" because of its brand expansion and menu innovation, this marks the chain's first location in Maryland and 15th overall.

As the name suggests, the Zinburger Wine & Burger Bar offers cooked-to-order, gourmet burgers combined with perfectly paired wine selections. As with locations in Atlanta, Boca Raton, Durham, and elsewhere, the new eatery offers a full bar with a wine menu that includes 25 varieties; two dozen beers, including 16 on tap and several local and regional craft ales; and a cocktail menu. On Wednesdays, customers can enjoy half-price bottles of wine. And there are Happy Hour specials, weekdays from 3 p.m. to 6 p.m., featuring discount beer and cocktails and $5 Plain and Simple Burgers. That's in addition to the usual soft drinks and milkshakes.

In 2007, some didn't give much of a chance to Ranazul -- a then-new eatery in the then- new Maple Lawn mixed-use development near Fulton, Md.  First, there was the name.  Ranazul?  It sounded like an ancient demon the Ghostbusters might have once fought off to save Manhattan.  Then, people who didn't speak Spanish found out what the name meant.  Blue frog.  Blue frog?!  It didn't exactly have the same ring as, say, the Capital Grille.

Then, folks took notice of the full name.  Ranazul Tapas and Wine Bistro.  The place started coming together in the potentially hot location just off of Routes 216 and 29 in Howard County.  And, finally, Ranazul opened its doors, and customers were quickly wowed by the small plates menu and the outstanding selection of wine and cocktails.

Sandy Mazza is certainly excited about her new product, Sandy Bottom Sparkling Rum Cocktails.  Interviewing her recently, she would often start answers to my questions with, "Oooh, now please make sure you get this in the article!" and "This is one of the best things about Sandy Bottom, and I hope you can include it."  Well, we do have a word limit.  But the most important thing to make sure readers know is Mazza has come up with a product that Marylanders will want to drink and Maryland-based establishments will want to serve.

Sandy Bottom Sparking Rum Cocktails is a premium, pre-mixed, sparkling rum-based cocktail brand with natural flavors of coconut, lemonade, and lime. The company’s history is rooted in the nautical culture of the Chesapeake Bay. As an entrepreneur from the Annapolis area, Mazza would serve her homemade cocktails to friends while cruising the Bay.  Those closest to her loved it so much that they encouraged her to provide for a broader audience.

She chose to self-distribute, obtaining a wholesaler's license, and was able to start selling on June 23rd of this year.  "I'm happy with that decision," she stated, "because I wanted to have the contact with the customers myself first."  As of press time, the single-serve product was available in 28 retailers across Maryland, as well as such hotels as the MGM National Harbor, the Hollywood Casino Perryville, and the Four Seasons Hotel Baltimore.

Our military fight to have our flag flying high above free lands. Beverage entrepreneur Don Sessions fought to have the American flag on the bottles of his Ol' Glory-brand vodka, spiced rum, and five other spirits that are taking the Maryland-D.C. markets by storm thanks to a recent distribution deal with Atlantic Wine & Spirits.

The battle waged by Sessions, owner of an Oklahoma-based energy drink company, dates back to 2010 when the Alcohol and Tobacco Tax and Trade Bureau denied his request to design a can of beer with the flag and Pledge of Allegiance on it.  Sessions contended the design was protected by the First Amendment and decided to sue the agency for millions. Fox News caught wind of his crusade and put Sessions' story on TV.

New Partnership Between The University of Maryland and
Flying Dog Brewery Hopes to Grow High-Quality Hops in
The Old Line State

The vast majority of hops in North America come from the Pacific Northwest, primarily the Yakima Valley.  Maryland is hoping to be the next great fertile region for these flowers, which are used inthe flavoring and production of beers and craft beers. To this end, Frederick-based Flying Dog Brewery has formed a partnership with the University of Maryland's College of Agriculture and Natural Resources to study the potential for high-quality hops grown in the Old Line State.

The partnership has launched a trial of two dozen varieties of hops planted at the Western Maryland Research and Education Center in Washington County. The first 12 varieties were planted after having been chosen from discussions with both industry and academic experts on what might perform well. The second 12 varieties were picked based on an informal poll of Maryland-based growers and brewers to establish what might be most marketable.

Bryan Butler, extension agent for the University of Maryland and the de facto point man on this project, remarks, "I've approached this in a very critical way.  I'm really only looking at this from the horticulture and test management side.  I'm not going to promote something that's going to cause people harm down the road in that they invest and lose money in something just because they think it'll be cool and fun.  We're in the business of providing growing information and then harvest handling information to give brewers a stable product."

The bars, restaurants, businesses, and good people of Ellicott City, Md., are all looking forward to July 30 … and they are dreading it.  It was one year ago on that date when a summer storm dropped six inches of rain in two hours on the Howard County suburb, resulting in a flash flood
that caused major damage to the city's Historic District.  A state of emergency was declared, and it's taken many being highly involved this entire year to recover.

First and foremost, no one-year retrospective would be complete without first honoring the two people who lost their lives that night.  They were 38-year-old Joseph Anthony Blevins of Windsor Mill, Md., and 35-year-old Jessica Watsula of Lebanon, Pa.  Their bodies were found nearly two miles down the Patapsco River in Baltimore County.

How many restaurants can you name that have a fully functioning distillery actually inside their restaurant?"

It's a valid question, and one posed by Jon Arroyo, Beverage Director of the Founding Farmers Restaurant Group and director of the new micro-batch distillery that is custom-built inside of the company's newest restaurant, Farmers & Distillers in Washington, D.C. Dubbed Founding Spirits, the micro distillery churns out two tasty concoctions -- Founding Spirits Vodka and Founding Spirits Amaro -- using grains from farmers Arroyo and his colleagues have worked with in the past. Among them are Mark and Michelle Watne of Watne Farms in North Dakota and Billy Dawson of Bay's Best Feed in Virginia.

"The Farmers Union is a big part of what we do and who we are," Arroyo declared.  "I thought getting North Dakota wheat into our vodka would be a great way to extend the relationship further.  We source out our wheat directly from Mark Watne Farms, we're using Virginia rye in the vodka, and we're also using a barley that is part of the single malt barley that we use in our gin."

After a successful career in the technology industry, Lori Keough was ready for a change.  A big change.  The beverage business!  So, in early 2016, she purchased the Barley and Hops Microbrewery and Grill in Frederick, and it's been full speed ahead ever since.

"I worked all the way up to being a vice president of software engineering," she recalled, during a recent interview with the Beverage Journal.  "But I grew up in the restaurant and bar business, so I had a decision to make."

There's a classic moment in the movie "Top Gun" when pilots Maverick and Goose land their fighter jet, high-five on the runway, and exclaim, "I feel the need … the need for speed!"  Well, former Naval Flight Officers Arch Watkins and Mark McLaughlin have felt the need … the need for mead!  

OK, more specifically the need for whiskey.  They are the co-owners of Old Line Spirits, a craft distillery now up and running in Baltimore and offering small batch whiskey made of 100 percent malted rye.  McLaughlin stated, "Arch and I were friends in the Navy and lovers of fine whiskey.  We met on active duty.  We also spent time in the reserves.  In the reserves, we were in the same squadron.  So, we became closer friends then.  And now we're neighbors in Baltimore.  Arch really couldn't avoid me if he wanted to!"

Watkins added, "Mark went on to be a banker, and I was an engineer.  We enjoyed both careers to a certain extent.  But, at the end of the day, we wanted to own our own company and control the quality of a product going out the door.  That's what makes it fun for us to get up in the morning."

"To our knowledge, we are the only African-American liquor distributorship in the state.  That in and of itself is unique.  So, you want to build around that.  If you can get a niche in this business, if you can carve something out that's special, then you can be successful."

So said Dr. Gerald Boyd Sr., the principal owner of Legacy Partners Distribution LLC (LPD), during a recent interview with the Beverage Journal.  With many years of entrepreneurial experience, Boyd recognized the need for a small wholesaler that would be built on great customer service in the Washington metro area.  That was three years ago.  Today, LPD is licensed to do business in Maryland, including Montgomery County; Virginia; and Washington, D.C.

Old Line Fine Wine, Spirits & Bistro in Beltsville

Harbor Wines is bringing the richness of Eastern European wines to Maryland.  At the helm of this venture is Cristina Tufts, who grew up in Moldova where she learned the art of viniculture. Moldova, a small country that borders Romania and Ukraine, boasts especially fertile soil that makes it ideal for growing some of the world's best grapes.

"My family made wine," Tufts said, during a recent interview with the Beverage Journal. "Therefore, I grew up learning the process.  Ironically though, I never had an appreciation for Moldovan wines until I came to the United States.  Here, I had better access to wines from around the world.  . . . It took leaving Moldova to realize just how good our wine is."

Tufts came to America with a student visa in 2007.  She met and fell in love with Brian Tufts, a U.S. Army officer, and the two were soon married. She eventually returned to her home country and graduated with a Business degree.  "On Brian's first trip to Moldova," she recalled, "he recognized the high quality wines right away.  I remember getting ready for a movie and popcorn, and I opened a bottle of 1987 Codru -- a cab-merlot blend.  After tasting the wine and realizing its vintage, he thought I was crazy for opening such a bottle for anything short of a special occasion or celebration.  I told him I would just run to the corner store and get another bottle.  'We have to figure out how to bring this to the USA!' he exclaimed.  'The price versus quality is unreal!'" 

The 2017 General Assembly Session is upon us and, as always, the Maryland State Licensed Beverage Association (MSLBA) is gearing up to play a big role in looking out for our industry's interests.  As in years' past, one of the key players will be attorney and MSLBA lobbyist Steve Wise.  "I think the industry continues to have a significant presence in Annapolis," he stated, during a recent interview with the Beverage Journal, "and that helped us out on a lot of legislative fights last year as it usually does.  That's true not just of the retail segment of the industry, but the Maryland-based wholesalers as well."

Greg Engert and Sean Griffin might be a former English major and Engineering major, respectively, but they are giving Marylanders and Washingtonians alike an education in Maryland beer.  Both men have been key to the early success of Owen's Ordinary, Neighborhood Restaurant Group’s (NRG's) first restaurant in Montgomery County, which opened its doors on Oct. 17.  The 6,000-square-foot, 175-seat space delivers 50 different draft beers to customers, along with 150 beer bottle selections.  The bar focuses heavily on Maryland brewers, with around 75 selections from the state.

Engert serves as Owen's Beer Director (he is also a managing partner for NRG), and he has been instrumental in putting together the impressive selection.  "As far as selection goes," he stated during a recent interview with the Beverage Journal, "we've worked with the county and the brewers to offer a beer selection Montgomery County has never seen before.  It is an unparalleled selection representing the very best craft beers sourced from Maryland, from the broader region, from the Mid-Atlantic, and from the international scene. So, we have something for everybody." 

People often say they will always remember where they were when John F. Kennedy was shot, when the Space Shuttle Challenger blew up, and when the planes hit the Twin Towers.  It's very safe to say that folks around Maryland and Howard County, specifically, will always remember where they were when the floodwaters hit Ellicott City's beloved Main Street district.

It was the evening of July 30, a swingin’ Saturday night where people had come to eat, drink, and be merry at many of the popular bars, taverns, and restaurants that have made that area of the Baltimore suburb such a popular destination for people young and old.  But six inches of rain in two hours changed everything. The ensuing flash flood caused severe damage in the historic district, particularly along Main Street.  Many businesses, sidewalks, vehicles, and more were destroyed by the rushing waters, including the town's landmark clock.  Two people lost their lives.

THE EVENT

Throughout history, there have been many famous Belles.  Belle Watling was the original hooker with a heart of gold in "Gone With the Wind."  The Memphis Belle was one of the great flying fortresses of World War II.  And 'twas Belle who captured the heart of the man-turned-monster in "Beauty and the Beast."

Well, there's a new Belle about to make history.  Local beverage history, that is.  Old Dominion Spirits' Belle Vodka has already taken Virginia by storm.  Next on its list?  Maryland and Washington, D.C.  Billy Reilly, the company's vice president of sales and marketing, has the lowdown.  When he started with Warrenton-based Old Dominion back in February, founder and President Townsend Lundsford and his partners had Belle in 40 ABC stores and about 20 bars, restaurants, and other venues.

"At that point," he remarked, "they needed a dude.  I was the dude!  I hit the ground running.  We're now in well over 100 ABC stores and more than 150 accounts -- restaurants, bars, golf courses, etc.  And we just signed a deal with RNDC for Maryland and D.C.  That rolled out Sept. 1."

"Sometimes we feel like cowboy pioneers out here!" exclaimed Judy Crow, who co-owns Crow Vineyard and Winery with her husband, Roy.  Located in Kennedyville, Md., just west of Middletown, the property has been a family-owned farm for three generations and began growing grapes and bottling New World-style wines about six years ago.

"It actually started eight years ago when Roy and I got married," she recalled, during a recent interview with the Beverage Journal.  "We were looking for a way to reinvent this 365-acre farm.  Phase one was to renovate the main 1847 farmhouse into a farm-stay bed and breakfast.  We did that.  And then we planted grapes.  We have five sons between us.  One son, Brandon, came back and became the vineyard manager.  Then, we went to a winemaking seminar with John Levenverge, and we eventually hired him to be our winemaker consultant.  Soon after, we took an equipment shed and made that into our 5,000-case production winery."

Levenverge helped the Crows understand the winemaking process.  Eventually, though, Judy and Roy felt like they needed a full-time winemaker.  So, they hired Catrina North.  "She's been our full-time winemaker for the past two years," said Crow.  "Hiring the best people are big investments for any business, but we really feel that the commitment to growing quality grapes -- not only here on our farm, but we have a few other local growers who work in tandem with us -- has helped us put our wines on the map."

Bob Wiggans is the Senior Director of Membership for the Wine & Spirits Wholesalers of America (WSWA).  In that position, he is primarily responsible for the strategic direction and management of day-to-day operations of the association’s membership development, recruitment, retention, member services, and benefits.  In addition, he is a bit of a tech head, managing and maintaining the organization's Customer Relationship Management (CRM) database to meet staff and member needs.

Wiggans sat down with us recently to discuss his job, what it's been like coming from outside the beverage industry, and what has him excited for the future.  

What follows is our chat:

The makers of Don Corleone Vodka are hoping this is one spirit customers in our area can't refuse.  Produced by Distillerie Francoli in Italy and inspired by "The Godfather" movie franchise, MJ Licensing Company launched the label back in February of this year in the New York Tri-State area.  Ever since, the company has been rolling out the vodka nationally and in select international territories with the help of Brand Ambassador Gianni Russo.

Does that name sound familiar?  It should.  Russo played Carlo Rizzi, the no-good, wife-beating son-in-law of mafia boss Don Corleone in the original 1972 "Godfather" film.  It was his first movie, and he went on to appear in over 40 other motion pictures (everything from "The Freshman" to "Any Given Sunday" to "Seabiscuit").  He also ran one of Las Vegas' most happening restaurants in the Rat Pack heyday of Sin City.

Russo was in the area in early June to introduce Don Corleone Vodka to this market.  Appearances included cabaret performances at 49 West in Annapolis and Germano's in Baltimore, a bottle signing at the Perfect Pour in Elkridge, and a meet-and-greet at Magruder's supermarket in the nation's capital.  We were lucky enough to sit down with Russo to ask him about his business.  

Carl Nolet Jr. is part of the 11th generation of the Nolet family, makers of the ultra-premium Ketel One Vodka at the historic Notel Distillery in the Netherlands.  His official title is executive vice president of Nolet Spirits U.S.A., a position he has filled since 1996.  But he has held several jobs of increasing authority within the family-owned company for over two decades now, proving himself particularly adept at new product development and market introductions.

Travel is one of the favorite parts of his work.  On April 18, Carl Jr. visited the Washington, DC market for a special sales meeting, trade event, and taste test that welcomed distributors and other industry insiders from the nation's capital, Maryland, and the region.  We sat down with him to discuss his family's legacy, his thoughts on the local market, and what has him excited for the future.  

The Washington, D.C., drinking scene definitely has its share of rock-star bartenders.  But few rock harder than Justin Hampton, the man behind the taps at Poste Moderne Brasserie inside the Hotel Monaco.  After graduating a decade ago from San Diego State University with a degree in Social Science and a focus on economics, he went into restaurant management.  His first gig?  The Hard Rock Hotel in San Diego.

"I had worked my way as a waiter through college," he recalled during a recent interview with the Beverage Journal. "At the Hard Rock, the bartenders were walking out with several hundred dollars for working half the hours I did.  When I saw that, I said, 'What's that all about?!'  Those guys looked like they were having a lot more fun.  I wanted to hang out with them, and I wanted to make that money."

After four years of spot bartending and learning on the job, he got involved in starting a food truck company in Boise that never got off the ground.  Having a sense of adventure and a willingness to move, he settled in the District of Columbia and started working at Founding Farmers.  "That was really a training ground for me," he said.  "It was high-volume craft cocktails where you have to really know what you're doing and execute everything exactly the same and in a quick manner.  I banged out cocktails every night for a whole year.  It really perfected my skills."

Rebecca Spicer is Senior Vice President of Communications and Public Affairs for the National Beer Wholesalers Association (NBWA).  It's an impressive job ... eh, to everyone but Rebecca.  "I don't get hung up on titles," she said, during a recent interview with the Beverage Journal from her office in Alexandria, Va.  "The really fun thing about working in an association is that everybody pitches in.  Associations are built around people coming together, and that's certainly reflected in our work atmosphere here.  We don't have job descriptions per se that are written in stone, because you never know what's going to come up."

Spicer came to NBWA from TV news.  The Nashville transplant scored an internship with her local news station when she was just 16 and became hooked.  "Every day a reporter went out on a story or a producer put together a newscast, and you had no idea what you would be covering that day," she recalled.  "I think that desire to learn about new issues and new people and never really knowing what was going to be scripted is part of the excitement I love in the association world."

She eventually hooked on with WJLA Channel 7's news operation in Washington, D.C.  But the NBWA soon beckoned.  She's delighted that her job has continued to allow her to tell stories.  "Part of the fun of being in communications with beer distributors, in particular, is that we have such a wonderful, colorful story to tell," she declared.  "The favorite part of my job is the people I work with and for.  I know you were expecting me to say the beer.  But that's a close second!  I was a beer fan before taking this job.  But I certainly didn't know as many beer brands as I do now.  But it always come back to the people, not only those I work with in the office, but also the membership.  Our membership consists of a lot of family-owned businesses that have been in these families for three, four, or even more generations.  These are people who roll up their sleeves and appreciate hard work."

At a key moment in "The Shawshank Redemption," Morgan Freeman's good-hearted convict friend, Red, posed the question: "Seriously, how often do you really look at a man's shoes?"  Well, anyone who hung around Shane McCarthy in January and February of this year likely looked at his footwear quite a bit.  The assistant general manager and beer manager at Ronnie's Beverage Warehouse in Bel Air wore pink boots day in and day out to promote a very special event his store hosted on February 26 to raise money and awareness for the Pink Boots Society.

Some of you reading this may be asking, "What is the Pink Boots Society?" It is an international organization of women that was created to empower female beer professionals to advance their careers in the beer industry, chiefly through education.  The organization also seeks to teach women beer professionals the judging skills necessary to become beer judges at the Great American Beer Festival and other competitions.  Society members include women who own breweries, who design beers, serve beers, package beers, and write about beer.  The group currently has more than 3,000 members and counting. 

"I've read a lot about beer history," McCarthy stated, during a late January interview with the Beverage Journal.  "Women were actually the main brewers a couple of hundred years ago.  A lot of the beer was made by women.  That's where the term 'alewife' came from.  But, today, it is a male-dominated industry.  So, it's really unique that these ladies are trying to change that.  They don't want to drink wine.  They want to drink beer ... good beer!  That really inspired me to reach out and try and raise money to send a woman to brewing school, because the Siebel Institute of Brewing Technology is NOT cheap!"

"I love the creativity aspect of my job.  I love the autonomy that I have and the challenges I've been given to come up with new drinks."

So said Erin Ivey, bar manager at Lincoln on Vermont Ave., during a recent interview with the Beverage Journal.  Ivey, who has been tending bar at various area establishments for the last decade, has become known for her craft cocktails.  "What drew me to craft cocktails is I really love the integrity of the drinks as far as fresh juices and ingredients," she stated.  " I enjoy making twists on an Old Fashioned, different syrups and such.  I love being able to play and bring a different and unique element to drinks."

The drink that she most recently played around with and created is the Cherry Blossom Cocktail.  She believes it to be one of the best concoctions she has ever come up with.  "I don't like to make sweet drinks," she said, "so I chose morello cherries as the key ingredient.  Morello cherries make a really wonderful syrup -- not too sweet, not too tart, right in the middle.  I wanted to do something with rye, in particular, so I chose one of the most flexible ones I could think of, Bulleit Rye.  I threw some mint in there for freshness; along with some fresh lemon juice; the rum syrup; and crushed ice, which is really appealing to the eye.  The Cherry Blossom Cocktail has a beautiful red color.  I'm very proud of it.  It's got a great taste, and it's very refreshing.  There is a little bit of residual sweetness.  But mostly you get that tart cherry taste, along with fresh mint and lemon."

After a long career working for everyone from RNDC to Southern Wine & Spirits, Barry Cregan moved to the supplier side about a year and a half ago to serve as East Coast Vice President of Carolina Wine Brands USA. The company handles mostly South American wines for the U.S. market for Carolina Wine Brands, one of Chile's main winemaking groups owned by the agro-industrial group Watt's SA.

If you've seen Cregan or any of his colleagues lately, you can tell they are riding a real high. That's because the company's flagship winery, Santa Carolina in Chile, recently won the New World Winery of the Year 2015 honor from the Wine Enthusiast. Cregan traveled to New York City in late January to attend the awards ceremony.

"All of the big companies were there," he marveled. "It was neat getting that award because a lot of people in the industry were able to recognize who we were, and they came up and gave us congratulations. We also had the chance to have people taste our wines while we were there. It was a great experience. Winning an honor like Best New World Winery really tells the world where we're standing. What it also does is it allows us to use that in our marketing. We're putting little, round stickers on our bottles that say 'New World Winery of the Year.' We're going to use it on our point-of-sale. We're going to parlay that to the consumer and say, 'Hey, good value ... fantastic wine ... try me!'"

Tim Graham Looks to Score With Beverage Service at M&T Bank Stadium

If you've ever owned, operated, or tended bar at a sports-themed restaurant or tavern, you know there is always the risk that some customers may get a bit out of hand if their team is losing.  Heck, even when the Ravens, Redskins, Orioles or Nationals are doing well, the atmosphere can get rowdy.  Chances are, you only have to be concerned about a few diehards getting too distraught over a final score.  Tim Graham, Beverage Manager at M&T Bank Stadium for concessionaire Aramark, has to worry about a few thousand!

Graham has held his current job since last June, having previously served as Beverage Manager at Oriole Park at Camden Yards.  He wasn't there when the Ravens had their Super Bowl run a couple of years back.  But he was there for this past season's injury-plagued, 5-11 disappointment.

The next General Assembly Session is just around the corner, and the Maryland State Licensed Beverage Association (MSLBA) will once again be taking a lead role in looking out for the beverage industry's interests.  This means guys like MSLBA President David Marberger and his close colleagues are expected to step up and drive the discussions.

"We're at the rough and ready every year at this time," said the proprietor of Bay Ridge Wine and Spirits in Annapolis.  "In 2016, we plan on working very diligently at getting a really good relationship going with the Maryland microbreweries, the distilleries, and the wineries.  We really need to forge together as a cohesive unit.  There will always be some issues that we won't see eye to eye on.  But all of us coming together in this industry as an industry so we can move forward is a must and something we really want to focus on."

Closer cooperation and collaboration will be a must if the industry is going to continue challenging any and all attempts to get legislation passed that would allow grocery, big-box, and convenience stores to obtain off-premise beer and wine licenses.  Marberger remarked, "I would love it if there was legislation that says chain stores will never be allowed to sell alcohol in the State of Maryland.  That's the dream legislation, and that's really the battle we're keeping our eyes out for first and foremost.  Since the early 1970s, I think, there has always been something in this regard that pops up.  We're lucky in that we usually have three or four years of things toning down and being quiet before the momentum starts to build back up.  It helps that we're not the only state fighting this battle."

Behind the Bar At Plug Ugly's

Mark Walker, bartender extraordinaire at Plug Ugly's Publick House in Baltimore, still remembers the first time he ever poured drinks professionally. It was on a particularly busy night at Charm City's fabled Hammerjack's, and The Alarm was rocking out on stage.  "Yeah, my first training shift was a sold-out concert," he recalled, during a recent interview with the Beverage Journal.  "There was probably around 2,000 people there.  My boss looked at me and she said, 'Well, Mark ... sink or swim!'  I guess I swam."

Walker has been doing more swimming than sinking ever since.  A lot more.  Last year, in fact, he was named one of Baltimore's 10 Best Bartenders by the Baltimore Sun.  With well over two decades of experience, Walker got his current gig at the popular O'Donnell Street restaurant and watering hole because of his longtime friendship with co-owner Tommy Welsch.  "He's a really good friend of mine," Walker said, "and I actually waited for him to open this place up for two years while I was working elsewhere.  As soon as he opened the doors, though, I started working for him."

You don't come across a lot of people in the beer business who also have a PhD in Molecular Biology and Biochemistry.  Meet Stephen Demczuk, co-founder of Baltimore-based RavenBeer.  The Dundalk native was doing post-graduate work at the University of Geneva in Switzerland when he fell in love with beer.  "I had what I call a few 'near-religious experiences' with beer," he stated, during a recent interview with the Beverage Journal.

Beer became a professional side passion of his.  When he wasn't in a lab, he was traveling Europe, visiting different breweries, and writing about his experiences for such publications as American Brewer.  He eventually "dropped out of science" to pursue a career in beer full-time.  

His first success was launching Beer Around the World, the first European beer of the month club.  "I started packaging and shipping beer off from small breweries around the world," he recalled, "up to 15 countries we shipped to in Europe.  I would bring the beers in and pay the fees and tax.  Once you pay the tax, you can do with the beer what you want over there.  There is no three-tier system.  You can box it, sell it, distribute it, take it to your restaurant, whatever you want."

Hometown Boy, Joshua "Josh" Shores, Makes Good ... 

Some people never really leave their hometown.  But when your hometown is Ocean City, Md., and you are the owner of the Ocean City Brewing & Distilling Company, staying put has been a most rewarding life choice.  Meet Joshua "Josh" Shores Sr., a man who had run a successful Internet sales business for a number of years who wanted to be a name in his hometown.  What he really wanted to do was bring a craft brewery to the beach.  He recalled during a recent interview with the Beverage Journal, "I know it sounds crazy, but I just closed up shop one day and said, 'I want to open a brewery!'" 

He got that chance in 2013 when he learned that the old Adkins building on 56th Street was available.  At that location, he founded the Ocean City Brewing Company, which has thrived and grown into a large-scale brewery, bar, and restaurant that has at least two dozen craft beers on tap at any given time.

Bringing the Spirit and Spirits of Louisiana to Maryland and the District

When I was a little boy, to make me laugh, my grandma would spontaneously break into her rendition of Hank Williams' classic country song "Jambalaya (On the Bayou)."  You know the lyrics: "Goodbye Joe. Me gotta go. Me oh my oh.  . . . Son of a gun, we'll have big fun, on the Bayou!"  Granny was a drinking woman, and I wish she was here with me now to sample some fine Bayou Rum.

Louisiana Spirits debuted its four variations of the product in Maryland back in May, and they've been hot sellers statewide ever since.  Founded in 2011, the company follows an authentic "sugar house" recipe in gathering raw, unrefined cane sugar and molasses from M.A. Patout & Sons Enterprise Factory in Patoutville, La.  Bayou Silver is the company's original, copper pot-distilled base rum.  "It's a lot different from most white rums on the market," said Louisiana Spirits President Trey Litel, during a recent interview with the Beverage Journal.  "It's colorless; clear; and has an almost grassy, fruity sort of aroma.  It also has a wonderful flavor and after taste and is great for sipping on ice, or with cranberry juice, or lemonade."

If you operate a restaurant that has a full-service bar, you really can't ask for a better bartender than Isaac Martinez.  He's the man behind the taps at the very popular, always bustling Hank's Oyster Bar in Washington, D.C.  When asked during a recent interview with the Beverage Journal what his overall work philosophy is, Martinez had this to say: "I am interested in learning more and more so I can become better.  I want to know everything!  When people come in and say, 'Can you make this drink?' I always want to be able to say, 'Yes, I know how to make that drink.'"

Martinez came to the United States from Mexico in 2001 and has never gone back.  His English is not the best.  This reporter had to ask him to repeat a few answers during our chat and had to rewind the tape more than a few times while transcribing.  But, clearly, the force of his personality is what has his customers coming back to him again and again.  And the fact that he makes one of the town's best Old Fashioneds!  He remarked, "I really like it when people say to me, 'Oh, you work HARD! I like how you work!' I am motivated by this as much as when people say, 'I like this drink you just made me.'  When you work at a bar, you have to have a lot of energy.  You have to be in shape."

He continued, "I've always worked in restaurants and bars.  I've worked as a barback and as a bartender.  Right from the start, I really liked the job and the business. I enjoyed mixing drinks, and I still like coming up with something new for the customers."

If there was a Mount Rushmore dedicated to the Maryland beverage business, surely Robert "Bob" J. Footlick would be one of the faces chiseled on it.  The president of Bond Distributing Co. Footlick died of cancer on June 15 at his Pikesville, Md., home.  Footlick went to work as a beer salesman in the mid-1960s for his future father-in-law, Edward Borow, who had established Bond Distributing Co. at Bond and Thames streets in Baltimore's Fells Point years earlier. After the death of his father-in-law in 1979, Footlick became president of the company and remained in that position until his recent passing.

It was a calling that almost didn't happen, though, as Footlick's first love was the legal system.  He had every intention of becoming an attorney, having earned his law degree from George Washington University Law School where he majored in labor relations. His daughter, Leslie Footlick Schaller, stated, "When he graduated law school, my grandfather looked at him and very astutely said, 'Why in the world would you want to be an attorney when you could be in the beer business?!'"  

Fortunately, her dad agreed, and the rest is local suds history. And like so many in the business today, Schaller owes a big debt to her father and mentor.  Today, she herself serves as Bond Distributing's Director of Media and Marketing.  She stated, "His big concern was creating a company culture where employees were passionate about the business, but also felt excited about getting up and going to work every day and secure in their roles and responsibilities.  Many of our employees are multi-generational.  We have lots of different generations of family members -- fathers and sons, husbands and wives, siblings.  We're very proud to be a 21st century version of a family business that has, over the course of time, also grown to be a $100 million company."

Increasing the Diversity of Drink Choices

Maryland is definitely a diverse state.  The population is diverse, the geography is diverse, and the drinking preferences are most definitely diverse. The Hagerstown-based National Beverage Brokers (NBB) knows this and seeks to cater to that diversity. For a company that specializes in finding boutique to mid-sized importers, producers, and distributors seeking access to both the Maryland and Washington, D.C. beverage markets, that means representing everyone from the small Bordeleau Winery in Eden, Md., on the Eastern Shore to France's Original Gangster XO Brandy, which is fronted by rapper/"Law & Order SVU" star Ice-T.

At NBB's helm is owner Alan Emery, who has been in the sales business for nearly 10 years.  "Our company is a group of salespeople -- eight of us total -- who represent several small distributors," he stated, during a recent interview with the Beverage Journal.  "The concept behind this is a salesperson has a difficult time working for a small company.  There is just not enough product to sell usually.  What we've done is gotten some small companies together and we represent them in the state of Maryland and in D.C., as well.  We also help them find new products that we think will work well."

...Has Found a Home at Paul's Homewood Café.   

Annapolis certainly has its institutions that have been around for decades.  The U.S. Naval Academy.  The Maryland State House.  St. Anne's Church.  And Frank Cheplowitz.  Wait ... who?  Those who know the state capital's wining and dining scene know who.  Cheplowitz has been a professional waiter there for nearly four decades.  One of his first gigs was at the old Harbor House restaurant in the City Dock area. That was followed by a nearly 27-year stint at the Maryland Inn, where he did everything from serve guests to manage staff to order the wine.

He made the switch to Paul's Homewood Cafe nine years ago and has served as its head waiter ever since.  The key to his longevity?  "I still love learning about the business!" he exclaimed, during a recent interview with the Beverage Journal.  "I love learning about food, about drinks, and about myself.  It's really never too late to learn things.  I also don't stress out about things as much as I did even just a couple of years ago."

How Glendalough Is Preserving Ireland's Whiskey Heritage.   

Donal O'Gallachoir was one of five friends who found that they had a shared passion.  No, not for sports or automobiles or a particular brand of music.  What brought them together was a quest to revive the heritage of craft distilling in their home country of Ireland.  

As late as the 19th century, there were more than 200 licensed distilleries in Ireland in addition to countless unlicensed ones.  Until recently, that dropped to a small handful.  But the five friends' Glendalough Distillery is now looking to be a part of a true revival.  Named after one of the most beautiful valleys in all of Ireland, Glendalough Distillery is looking to make a name for itself abroad, but especially here in the States. Initially, the founders started with poitin, the first-ever spirit distilled.  Since then, they have moved on to whiskeys (the Glendalough Single Grain Double Barrel has become an especially hot seller), Irish Single Malts and four wild botanical gins for each season.  

Looks to Be a Horse of a Different Color...

The first thing I noticed when I went to crack open my first bottle of Golia Vodka, the latest hot import from Asia, is the majestic label featuring a winged horse.  While I am quite certain the owners of American Pharoah poured more than their fair share of vodka and other spirits upon winning the Triple Crown recently, I was a little iffy as to what a similarly legendary beast had to do with vodka.  So, I went to the source, Golia Vodka Chairman David Solomon.

"It's a Pegagus to Americans, but called a Wind Horse in Mongolia," he stated.  "In Mongolian folklore, the Wind Horse is conjured up by shamans to take the spirit on its journey to Heaven.  So, what we want people to think of when they are drinking Golia is that they are ascending to Heaven.  You'll see that we also incorporated the Mongolian sun, mountains, the water, and the wheat into our version of this Wind Horse."

...and a Blue Chair Bay Rum:  

On country superstar Kenny Chesney's current U.S. tour, fans can walk through the singer's American Kids bus.  Inside, there are displays that tell the story of the singer's music; his lifestyle; and, most importantly to Beverage Journal readers, his line of flavored Blue Chair Bay Rums imported and bottled by Chesney's Fishbowl Spirits LLC.  "There is an opportunity to taste, as well," said Fishbowl Spirits President David Farmer.  "So fans can come to understand what these rums are all about."

First and foremost, what Blue Chair Bay Rums are about is lifestyle.  Chesney is selling an island vibe that comes through in many of his most popular tunes.  Created at a small distillery in Barbados and launched in April 2013, there were the three initial selections: Blue Chair Bay White Rum, Blue Chair Bay Coconut Rum, and Blue Chair Bay Coconut Spiced Rum.  Before long, Blue Chair Bay Banana Rum came along and was also a hit.  In June, the company is launching Blue Chair Bay Vanilla Rum and Blue Chair Bay Banana Cream Rum.  

...Connecting With Wounded Veterans:   

It's perfectly fine to buy one's self a drink because you just want to feel good.  Well, if you buy 360 Vodka's latest limited edition bottle, you will more than feel good.  You'll be doing your patriotic duty!  AND, as always, buying 360 Vodka also means you are doing right by the environment as each bottle is made with 85 percent recycled glass, 100 percent recycled paper for the labeling, and the distillery where it was made has its own water treatment plant.

But back to the patriotism part.  The limited edition, 1.75-liter package hit shelves in April, and $1 from each bottle sold is being donated to the Connected Warrior Foundation.  The Annapolis-based organization provides tablet computers and other services to injured soldiers so they can stay connected with their families, friends, and the world when in the hospital or in a rehabilitation program.  A tax-exempt 501(c)3 organization, the Connected Warrior Foundation was founded in 2012.  The group has delivered everything from Kindle devices to Nexus tablets to wounded veterans during their stays at such facilities as Walter Reed National Military Medical Center, the San Antonio Military Medical Center, and Balboa Naval Hospital.  Connected Warrior serves veterans -- whether newly-injured or on the path of recovery over an extended period of time -- who have suffered physical and/or emotional invisible wounds (PTSD) that were received during the course of combat on behalf of the United States.

Guilds come in all shapes and sizes these days, and they have varying missions.  The Screen Actors Guild, for instance, represents the interests of thespians worldwide who appear on the big and small screens.  The Newspaper Guild is a labor union for journalists and other employees of newspapers and currently boasts more than 30,000 members across North America.  The much smaller Lollipop Guild, meanwhile, is tasked with doling out sweet treats as a form of welcome to visitors of the magical Land of Oz's Munchkinland precinct.

The recently formed Maryland Distillers Guild is looking to be all those things -- an industry representative, a de facto labor union, and a welcome wagon -- and more for those artisanal distillers statewide who craft whiskeys, rums, vodkas, and other spirits. Boutique whiskeys and other spirits are surging in popularity with consumers both in Maryland and across the country. Unlike wines whose quality and character are shaped by such things as climate and soil type, spirits can be distilled anywhere with raw materials like barley or sugar to be shipped in if need be.

The distribution model now in place in Maryland basically allows a distiller to sell a limited amount directly to the customer -- three bottles per person each visit.  In addition, distillers can go to distributors to retail their products or apply for a wholesaler’s license themselves.  Of course, each distiller needs state and federal permits. One person who has navigated this process and wants to help others do so is Guild President Jaime Windon, who is also co-owner, along with Ben Lyon, of Lyon Distilling in St. Michaels.