People tell me all of the time that I have a great job, writing about beer, wine, and spirits for the Beverage Journal each month. No argument there. But do you know who has a REALLY great job? Tim Herlihy, the National Brand Ambassador for Tullamore D.E.W. Irish whiskey. And he knows it.
“I am in the very lucky position that I get to travel from coast to coast, city to city, and always with a bottle of Tullamore D.E.W. in my hand,” he stated, during a recent interview with the Beverage Journal. “It’s a nice way to travel, by the way! I’ve been lucky enough to go to 27 states and [Washington, D.C.] in my three years in this role, and I’m still absolutely baffled that I’m fortunate enough to get paid to enjoy my favorite Irish whiskey. My role is basically to introduce and re-introduce people to our liquids. So, I host a lot of different tasting events. Unfortunately, although I am an ‘ambassador,’ that doesn’t mean I have any diplomatic immunity. So, I have to behave!”
His travels often take him to the Maryland and Washington, D.C., markets. For instance, Tullamore D.E.W. had a major presence at Maryland’s 41st annual Irish Festival at the State Fairgrounds in Timonium in early November. “I attended last year and fully enjoyed it. There was great music and plenty of Irish wolfhounds, as well! This year, I sent Eimear Keller, who is also a Brand Ambassador for us. It was her first time there, and she did six tastings of our whiskey over the course of two days.”