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March 2017 Editions

Posted by on in March 2017 Editions

Brown goods are where the green is—
all the more reason to put more care into organizing your whiskies

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By Robert Haynes-Peterson

In Emmett, ID—a former mill town with a population of 6,500—Main Street Beverage is also a bait & tackle shop. The Roundup Bar down the street serves strong pulls of vodka or Fireball to actual cowboys, and a vested craft bartender is nowhere in sight. Yet at the liquor store, where once only Jack Daniel’s, Jim Beam and Wild Turkey were offered, you’ll now find labels like Whistlepig, Bulleit and more. It’s not a big selection, but it’s evidence that today’s growing whiskey market reaches deep and across many lines. How you sell that whiskey is increasingly important.

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Posted by on in March 2017 Editions

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Ken and Matt Praay could've kept with their normal day jobs.
Instead they decided to give back to their city by becoming brothers in beer
as co-owners of Monument City Brewing Company.

The brothers Praay decided -- not so accidentally -- to begin brewing commercially after a series of fortunate events. Ken explained, "I started brewing at home in about 2006, long before [Matt] could even start drinking beer. It started out on the stove and he would get involved when he was home, and in about 2012 we started writing a business plan." 

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Posted by on in March 2017 Editions

It is an unfortunate reality that bartenders loathe cleaning the bar. With few exceptions they would prefer to take their tips and go home. On the other hand, allowing guests to sit at a filthy bar with their elbows stuck to the bar top is bad for business.

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Patrons will naturally presume that if the front of the house is unsanitary, the same is true for the back of the house, including the kitchen.

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Posted by on in March 2017 Editions

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Old Line Fine Wine, Spirits & Bistro in Beltsville

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Posted by on in March 2017 Editions

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Some marketing professionals will tell you that Email Marketing is dead. Open rates for Email Marketing campaigns have dropped significantly in the last two years. A large reason for this is the launch of the many text programs that have been released.

My opinion of email marketing is varied. I believe if you utilize this tool correctly it will pay dividends to your business … even when the time comes for your succession plan or exit strategy.

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