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Here you will find a chronological list of articles from The Beverage Journal, Inc. Feel free to tag, comment and share.

2016 Holiday Gift-Packs Guide

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What catches the eye? Bright colors. Bold shapes. Moving objects. The products in our annual roundup of holiday gift packs are certainly colorful and boldly designed—and while we don’t expect them to literally jump off the shelves, they are built to move.

The idea behind customized Value Added Packs (aka VAPs), as they are often called, is simple—and timeless: make gift-giving even easier for shoppers.

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Sherry 101

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Back to Basics:  Sherry 101

Sherry is a case study in premiumization. Volume has been declining (gently), but premium Sherry has never been so diverse and vibrant. In 2015, imports of grandma’s sugary tipple, Cream Sherry, were down 45% compared to 2006, but Amontillado, a more premium, dry style, rose 334% over the same time.

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Star Power

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Why Fight It? Celebrity Wines Can Have Powerful Fan Appeal

 

In the 1960s, celebrities like Leonard Nimoy and William Shatner released record albums. Today, they make wines. And while the vinyl boomlet faded rather quickly, the parade of wines continues to proliferate. Death metal singers, senators, quarterbacks…they’ve all got wines. Some are more about the fan base than about vineyards, but as long as they sell, that’

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