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Posted by on in December 2017 Editions

Spain's Answer to Prosecco and Champagne  |  Could a High-End Cava Wave Be On The Horizon?


By now, the reputation of Cava in the U.S. is established as fresh, fun, lively and a great value. Yet there are plenty of people working hard at broadening the understanding of what Cava is and can be. While Prosecco, Cava’s Italian peer, has parlayed its similarly easy-to-drink bubbly style into explosive sales growth, the big picture for Cava is certainly on the upswing.

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Top Distillers Gather at Mount Vernon to Craft Anniversary George Washington Rye Whiskey


Distillers from across the country recently fired up the stills at George Washington’s Distillery to collaborate on a special rye whiskey in honor of the 10th anniversary of the historic distillery’s reconstruction.

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For six weeks at the end of the year, your customers are looking for gifts. They’re making lists; and wine, with its current cultural cachet, checks off a lot of boxes. All the more reason not to overlook the obvious at this critical time of year. Optimizing your customers’ gift-giving experience can be as simple as double-checking aspects of signage, stocking and service.

Endcaps are your fast movers and sure shots—make them count. Keep them clean, well-stocked—and as inviting as possible. Consider the cases themselves; can you put suppliers’ graphics to work for you? What sort of POS material is available? Case cards, neck hangers, recipes? Will they complement or compete with your signage? Take advantage of endcaps’ visibility; signs and special pricing should be easy to read from a short distance.

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The good news is that the October fires in Napa and Sonoma didn’t do as much damage to the wineries, production facilities, and vineyards as feared. Save for a few hiccups in the supply chain, wine from these two regions is getting to restaurants and retailers and—tourism aside —business seems to be close to normal.

The bad news? It remains unclear, given that some fires were still burning towards the end of October, as to the extent of the damage. This includes smoke taint and burned-out vineyards in the two most important wine regions in the U.S.

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Well, that was…an interesting year. Now it’s time for all self-propelled pundits to prognosticate forward. Here are some of the wine and spirits developments we foresee making some more noise in 2018.


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