Here you will find a chronological list of articles from The Beverage Journal, Inc. Feel free to tag, comment and share.
2020. What. A. Year. As if the tariffs on European imports early on weren't enough, the wine and spirits industry had to deal with coronavirus, forest fires, and restaurant closures as well. But the calendar is wasting no time, and we as an industry are now entering the holiday season—which is reason to celebrate!
Along with the annual influx of holiday trimmings, the retail sector typically enjoys an injection of Value Added Packs (VAPs) to help guide customers with their gift-giving. Granted, this year’s “curbside pickup” culture may put a damper on retailers’ intent to create storefront displays. And some may plan to put the gift-boxed sets behind plexiglass this year, but overall the the array of holiday offerings for 2020 will not disappoint.
As it has for decades, Beverage Media Group’s Holiday Gift Guide serves as a reference point for festive offerings. From bubbly to bourbon, there are exactly 100 items featured in this year’s round-up, and the added value is quite creative in many cases.
A few tips for a successful selling season circa 2020:
TEXT BY MARLENA HOFFMAN / PHOTOGRAPHS BY SAMUEL BRISTOW
Click Here to check out the article as it appeared in The Journal.