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10 Holiday Buying Trends to Watch

Photograph courtesy of iStock.

Photograph courtesy of iStock.

From gifting to bubbles to ecommerce, Trade Pros prepare for an anything-but-normal season

By Courtney Schiessl

It’s difficult to make any definitive predictions about holiday sales across the beverage alcohol industry, particularly as the pandemic has affected different channels and product categories in disparate ways. In addition, liquor laws in various states are changing, which presents both new opportunities and challenges to operators. 

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Chartley Liquors


Navigating a Course Into the Future

A  lot of packaged goods stores pride themselves on their customer service. Chartley Liquors in Reisterstown is proud of its customer relationships.

"We have been in the same location for 24 years," said owner Nick Vitale, during a recent interview with the Beverage Journal. "During that time, we've grown to know our customers and their families in a very close and personal way,” added Tricia Vitale (Nick’s wife and co-owner). “Our customers enjoy being greeted by their first name. Our staff makes them feel welcome, and we give them the special attention and service. No matter how small or large their purchase is, they're all treated equally. I find it very true that what you give of yourself comes back to you tenfold whether it's a smile, a kindness . . . but, most importantly, loyalty!"

Chartley Liquors is named after the boulevard on which it is located. Vitale describes his core clientele as middle class local residents, hard working families, and single people who mostly purchase the same product over and over again. 

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