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Black Momma Vodka to Show the Market 'Who's Your Daddy'

You've heard that Secret deodorant is strong enough for a man, but made for a woman? Well, after that woman freshens up her underarms and heads out for an evening on the town, Vanessa Braxton hopes she'll be drinking Black Momma Vodka.  Braxton is CEO and President of the new label, which launched in 2013 as a division of B4MC Group Inc.  On the homepage of her website, she describes Black Momma as "made by a woman for women and still strong enough for any man ... OKAAAY!"

Yes, indeed.  This vodka comes with some sass and five different variations.  There is the popular Straight Vodka, which is filtered from corn through crushed diamond lava rocks; along with a Sour Sop Tea Vodka; a Chai Tea flavor; a Green Tea infusion; a Pomegranate Tea infusion; and, finally, a Peach Tea variation. Braxton stated, during a recent Beverage Journal interview "Women are different, and I wanted to make something that is for us and by us.  It's a male-dominated industry, and that's fine.  I love men!  But our palettes are very different.  I'm a tea drinker, and I always have been.  At the same time, I love vodka.  This is THE product!"

All of the Black Mommas are five times distilled and five times filtered, giving the finished product a clean finish and a most pleasing taste.  "A lot of people think that vodkas all taste the same, but they don't!" Braxton noted.  "We don't add any sugar, there aren't any chemicals, it's all-natural. So, you get that natural sweetness.  I suffer from headaches.  Our process is such that it minimizes headaches that sometimes comes from drinking vodka.  Also, the corn base helps it to be naturally gluten-free."

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Posted by on in February 2015 Editions
SweetWater 420 Extra Pale Ale

Freddy Bensch and Kevin McNerney founded the SweetWater Brewing Company.   The two became friends while attending the University of Colorado.  During college, they developed a passion for beer, and after graduating they headed to California to attend brewing school at the American Brewers Guild.  They then worked at various craft breweries before opening their own brewery in February 1997 near SweetWater Creek outside of Atlanta, Georgia.  In April of that same year, they produced their first brew, SweetWater 420 Extra Pale Ale, and it remains the brewery’s most popular beer.

American Pale Ales are made from U.S. ingredients and are brewed for a careful balance of sweet malt and bitter hops.  They are typically a brilliant gold color, are approachable, and are often considered to be session beers because of their easy drinkability.  They are in complete contrast to the older British style ale, which is darker and has a bitterer flavor profile.

SweetWater 420 Extra Pale Ale perfects the American Pale Ale style with its aromatic and full flavor that is equally weighted in both directions.  The beer pours a rich gold color and has a generous head of foam that sticks around and provides plenty of lacing inside the glass. It gets its gold color and sweet flavor from a blend of Munich malt known for its robust malt flavor characteristics, L40 malt which imparts caramel notes and two row barley malt that supplies the majority of carbohydrates and sugars for brewing and fermenting.

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Active Marketing and Sales

Movie fans are definitely looking forward to Harrison Ford, Mark Hamill, and Carrie Fisher reprising their "Star Wars" roles after 32 years when "The Force Awakens" hits theaters this coming December. And just this past week, Sylvester Stallone took to social media to confirm that he would not only be playing Rocky Balboa again, but also John Rambo in a sequel to be subtitled "Last Blood."

Well, the local beverage business has a similar tale of longtime heroes returning to action to tangle with today's young guns. They are Emery Coccia and Larry Brookman. The former has never left. He has been running his Maryland-based independent brokerage, Active Marketing and Sales LLC, since 2005. Overall, he has been active in the beer, wine, and spirits industry since 1971. Brookman, meanwhile, was basically retired after career stints at several companies, the last being Constellation Brands where he was a part of their Spirits Division for 10 years. But late last year, he bought into Active Marketing, and now the two are full partners.

Brookman stated, "God willing, if we stay healthy, Emery and I can do this for at least the next 10 years or however long we want. We're a lot alike. We do business in much the same way, and we know a lot of the same people. His and my goals are very similar. It's not all about the money, especially at our point in the business. We can still make a difference. Emery and I have cloned ourselves. We've duplicated. If both of us are working effectively, we should be able to cover a LOT more territory and build a LOT of brands!"

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Protect Your Livelihood, Get Involved

The Maryland 2015 Legislative session begins in less than a week (it is January 9th as I type this … very much looking forward to the Industry Opening Day Legislative Reception being held on January 14th; look for full coverage in the March edition of the Beverage Journal).  

I recently attended the Baltimore County Licensed Beverage Association’s (BCLBA) ‘Meet & Greet’ at Hightopps Backstage Grille in Timonium (see page 34 for coverage of this event). The Meet & Greet offered Baltimore County licensees an opportunity to meet with their elected officials (many newly elected). There is no doubt that chain store legislation is a concern of the entire industry … it was the topic du jour of many conversations.  Chain stores being allowed to enter the Maryland marketplace is a dangerous prospect to the independent beer, wine and liquor retailer.  I was told over and over again how important it is to get as many industry members involved and be prepared to defend the independent store-owners’ position to the state representatives.  Many of you are involved and are familiar with the process of protecting your business from harmful proposed legislation.  However, too many are not.  Below is a quick ‘How To’ …

First, you need to know what proposed legislation is coming down the pipe and how it would affect your business.  Becoming a member of your county association as well as the Maryland State Licensed Beverage Association (MSLBA) would be a great start.  The MSLBA was formed, in part, because the association's leaders understood that actions in the Maryland State House directly impact the operations of your businesses.  The MSLBA tracks proposed legislation that will have an effect on its members’ livelihoods.  They do this right at their web site, www.mslba.org.  

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